Please see the instructions below.  This assignment is part one of the project.  Part two will be submitted at a later time.


Part I: Health Care Organization Profile             Details:

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:Health Care Organization ProfileCommunication PlanMarketing PlanCommunity Collaboration Plan

Part 1, “Health Care Organization Profile,” should include the following components:Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).Mission, vision, and goalsBed numberType of services providedVolumesQuality indicatorsFinancial performance indicatorsHuman resource challengesDiversity issuesCommunity population statistics 

Refer to “Health Care Organization Profile Grading Criteria” for details on how the assignment will be graded.