Read the case, “HArley-Davidson Inc. in May 2015”.  Use the case analysis format provided below to identify and address the problems and provide several suggested solutions that the Harley-Davidson Inc. executive team can review for possible implementation.

Be sure to “identify 2 to 3 problems” and develop “2 to 3 possible solutions to the problems identified” and use this as the focus for making your case in the case format.




I. Write the Executive Summary

   *One to two paragraphs in length

   *On cover page of the report

   *Briefly identifythe major problems facing the manager/key person

   *Summarize the recommended plan of action and include a brief justification of the recommended plan


II. Statement of the Problem

    *State the problems facing the manager/key person

    *Identify and link the symptoms and root causes of the problems

    *Differentiate short term from long term problems

    *Conclude with the decision facing the manager/key person


III. Causes of the Problem

     *Provide a detailed analysis of the problems; identified in the Statement of the Problem

     *In the analysis, apply theories and models 

     *Support conclusions and/or assumptions with specific references to the case


IV. Decision Criteria and Alternative Solutions

     *Idetify criteria against which you evaluate alternatives solutions (i.e. time for implementation, tangible costs, acceptability to management)

      *Include two or three possible alternative solutions

      *Evaluate the pros and cons of each alternative against the critria listed

      *Suggest additional pros/cons if appropriate


V. Recommended Solution, Implementations and Justification

      *Identify who, what, when, and how in your recommended plan of action

      *Solution and implementation should address the problems and causes identified in the previous section

      *The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action

      *Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work


VI. External Sourcing

      *2 to 3 sources should be referenced to back up your recommendations or to identify issues. This information would be ideally souced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues.



Write between 750 – 1250 words (approx 3 – 5 pages) using Microsoft Word in APA style

Include cover and reference pages

Use at least three references.

References from sources such as CNN, The Wall Street Journal, govt websites are acceptabe.  Sources such as Wikis, Yahoo Answers, eHow blogs, etc are not acceptable.